• THE STORY OF BE COOL

    Losing my Mom to cancer at a young age changed the course of my life. Now as a single Dad of two amazing kids – Austin & Ava– I’m now realizing the priceless lessons she taught me. Watching my kids go through life, I am reminded to live life to its fullest and make every moment count. Families who deal with life-threatening diseases know these lessons all too well. Their tremendous strength has inspired our family to support Children’s Healthcare of Atlanta in honor of my Mom and countless others who face these tough battles.

    We think everyone deserves to BE COOL!...

    -The Harwoods

  • WE PROUDLY SUPPORT CHILDREN’S CHARITIES.

    A percentage of all BECOOL Originals sales will be donated to support the AFLAC Cancer Center & Blood Disorders of Children’s Healthcare of Atlanta and their courageous patients. They treat nearly 350 new cancer patients each year and support more than 2,500 patients with sickle cell disease, hemophilia, and other blood disorders.  AFLAC Cancer Center & Blood Disorders Service of Children’s Healthcare of Atlanta is recognized as one of the top five childhood cancer centers  in the U.S. by Child Magazine. They conduct innovative research, provide advanced medical treatment, and focus on family-centered care in a child friendly environment.